STAR TREK DAY

To commemorate 54 years of Start Trek, CBS.com and CBS All Access launched a multi-platform campaign to promote Star Trek Day on Sept 8, 2020. The Challenge was to design key art that paid tribute to past and present Star Trek Franchises, to showcase talent speaking a CBS-hosted streaming panel discussion, and to drive subscriber retention on CBS All Access. Campaign included hosted marquees, paid display, organic and paid social, and streaming partners.