Rabbit Hole Display Campaign

Art direction for the Rabbit Hole display and out of home campaign. In keeping thematically with our helplessness against the threatening reality imposed by "Big Data," the more-than-300 unique unit display campaign employed the use of social stunts, media site takeovers, and several rich media placements to give a truly immersive experience on several levels. For the first time, all portions of the campaign uniquely "broke template" by removing the traditional Paramount+ brand treatment and reworking the brand to be fully in-world.