Paromount+ with Showtime Bundle Campaign

The first major step in integrating the Showtime® brand and content with the Paramount+ brand and platform featured a bundle offer with a complete, 360º visual identity that uniquely represented both brands and communicated the strong value proposition. In conjunction with our Brand marketing team, I provided art direction for the ditigal and lifecycle marketing arms of the campaign. Concept: loyalkaspar // Marketing: James Cullen // Creative Direction: Matt Hernandez // Lifecycle design: Shari Chittchang // Display design: Neo Pangea