Paramount+ Brand Refresh: Digital Marketing

Now that the Paramount+ brand is firmly established in the marketplace, it is necessary to evolve with current marketplace dynamics in order to maintain a leading presence among our competitors. To that end I worked directly with our partners at Neo Pangea to refocus our brand campaign templates with stronger, cleaner hierarchy of information. In order to place a heavier emphasis on our IP, we enlarged the real estate devoted to content, removed complicated design elements, developed a cleaner system for title overlays, reduced message sizing, and reworked the brand logo & CTA lockups. We premiered the new, updated display templates on our Summer Reality campaign, with Linda Posivak art directing the campaign buildout.