HALO S2 Display Campaign

Lead art direction for the HALO S2 display campaign. Directing both internal and external teams, we delivered an impressive, holistic and epic display campaign sustained across multiple beats. Highlights include a Paramount+ platform takeover, high impact rich media placements on sites such as New York Times, IGN, Fandom, Yahoo!, and IMDB, an immersive microsite on XBOX replete with trailers, BTS content, downloads & sweepstakes, a Lyft app takeover, a unique Roku takeover, custom emails and push notifications, and themed gaming overlays, in addition to our standard display placements. Creative Director: Kevin Bjelijac // Art: Chris Hawkins // Campaign co-art directors: Vanessa Brandon, Devin Rome // Motion: Chris Kneller // Design support: The Refinery, Ethan Ton, Michael Zizza